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Describe in a paragraph why a well-defined business plan may attract high-quality employees.

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Which of the following entrepreneurs would MOST likely start their business as quickly as possible, spending little time on a business plan?


A) Madison is starting a business to provide makeshift shelters to natural disaster victims.
B) Stacia is starting a housecleaning business for working couples with children.
C) Danisha is starting a personal coaching business for senior high school girls wanting to be computer software developers.
D) Luke is starting a café business that will operate from 11pm to 3am Monday through Thursday.

E) C) and D)
F) All of the above

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The following are all key elements in the company and management team section of the business plan EXCEPT ________.


A) description of which companies will provide the materials to manufacture the product
B) explanation of what economic trends are emerging and how they will affect future growth
C) description, if applicable, of the board members for the business
D) explanation of why the business has the unique opportunity to impact the industry

E) A) and C)
F) A) and B)

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In which section of a business plan would you find a statement that another company charges more money for a similar product?


A) executive summary
B) market analysis
C) product
D) sales and promotion

E) B) and C)
F) A) and C)

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In which section of a business plan would you MOST likely find copies of trademarks?


A) company section
B) product or service
C) appendices
D) executive summary

E) None of the above
F) A) and C)

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Which of the following statements is TRUE about the components of a business plan?


A) Potential business owners can use a common template to write a business plan because all plans share the same components.
B) Business plans all have the same key components; however, some may be included in a different order.
C) All business plans discuss the specific product before analyzing how the product fits the market.
D) All business plans are different depending on the business; however, most have components in common.

E) B) and C)
F) A) and D)

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Lucia needs to create financial projections for her executive summary. Which calculations should Lucia present to a potential investor in the executive summary?


A) expected growth rate
B) predicted future profits
C) projected yearly sales
D) all of the above

E) None of the above
F) A) and B)

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A potential investor wants to know if the proposed auto body shop will be offering warranties on its service. In which section of the business plan should the investor look?


A) product
B) appendices
C) sales and promotion
D) company profile and strategy

E) None of the above
F) C) and D)

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What is the purpose of the appendices in a business plan?


A) to provide additional information that adds to the credibility of your business plan
B) to summarize your business plan and to remind investors of the key points of the plan
C) to provide a summary of the projected income that has not been adequately provided within the plan
D) to provide key definitions for industry terms used in the plan as it will be read by non-industry experts

E) A) and B)
F) A) and C)

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A well-written business plan can help an entrepreneur with all the following EXCEPT ________.


A) applying for a bank loan to start or expand a business
B) getting feedback from customers on the product or service
C) getting clear on business goals and objectives
D) identifying potential business profits for the next one to three years

E) A) and B)
F) B) and C)

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Which of the following statements is MOST correct about the writing of business plans?


A) Smart entrepreneurs tend to write business plans before they start businesses.
B) Smart entrepreneurs tend to write business plans one month after staring businesses.
C) Smart entrepreneurs do not write business plans.
D) Smart entrepreneurs write business plans at different times.

E) None of the above
F) C) and D)

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Steven wants to buy ten acres of land and start an organic farm near his home. He does not think that he has time to write a business plan. Describe three potential consequences of NOT writing a business plan.

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All of the following are included within the business plan BEFORE the appendices EXCEPT ________.


A) marketing strategy
B) professional references
C) core production strategy
D) table of contents

E) A) and B)
F) C) and D)

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First describe a potential business you would like to start. Then describe three ways a business plan could help you be more successful.

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Student answers will vary. However, they...

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Rick's business plan cover sheet includes basic company information, the month and year of the business plan, and the names of the people who prepared his plan. What key information did Rick not include on the cover sheet?


A) brief description of the business
B) unique record number
C) brief description of the owner(s)
D) the mission statement

E) A) and D)
F) C) and D)

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Once a business has been operating for more than a year, it makes little sense to write a business plan if one has not been previously written.

A) True
B) False

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Troy has included a cover sheet and table of contents in his business plan. What should he include next?


A) an explanation of the management team
B) an abbreviated form of the entire business plan
C) an analysis of the market in which the business will operate
D) detailed information about the company's financial history

E) All of the above
F) A) and C)

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Companies should put their financials through a ________ by showing how they expect the business to perform in different situations.


A) budget test
B) cash flow test
C) dry run
D) stress test

E) B) and C)
F) All of the above

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Which section of a business plan lists what a company thinks customers would be willing to pay for the merchandise?


A) financials
B) sales and promotion
C) product
D) market analysis

E) B) and D)
F) A) and C)

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Even though it is a professional document filled with details and financial statements, it is important to capture the investor's attention by making the business plan interesting to read.

A) True
B) False

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