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Exam 15: Distributing Products

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Question 101

True/False

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The Newsville City Press is a daily newspaper serving a city with a population of just over 200,000. The publishers have placed vending machines for their paper throughout Newsville and its suburbs. They also sell their papers at most of the supermarkets, convenience stores, bookstores, and drug stores in the area. The Newsville City Press uses an intensive distribution strategy.

A) True
B) False

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Question 102

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Supply chain management not only deals with the movement of materials, parts, and finished goods, it also manages the return of goods and recycling of materials when appropriate.

A) True
B) False

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Question 103

Multiple Choice

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Rodney Halpern works in the marketing department of a major manufacturing firm. Much of his job involves managing the movement of materials, parts, and information from suppliers to his firm. He tries to coordinate these flows with his firm's factory processes and assists with the efficient movement of finished goods to final consumers. These activities suggest that Rodney's job responsibilities focus on:

Direct mail, telemarketing, and catalog sales are all common examples of:

In the terminology of multilevel marketing, which of the following statements about the relationship between upliners and downliners is most accurate? In multilevel marketing,

The entire collection of organizations that move goods and services from the source of raw materials to the final consumer is referred to as the supply chain.

Loundes Enterprises loads its products into truck trailers, then loads the trailers onto ships to transport long distances. Once the ship reaches the port nearest the final destination, the trailers are unloaded and hauled to their final destination by truck. Loundes' practice of transporting truck trailers on ships is known as shipping.

Firms that rely on electronic retailing are almost guaranteed success because they give companies easy access to literally millions of consumers all over the world.

One drawback of kiosks is that their high overhead costs result in low profit margins.

Warehouse clubs are usually smaller than supermarkets.

Corinne is a marketing manager who specializes in logistical problems. In her position, Corrine is likely to focus mainly on managing the flow of goods, and leave issues about how to manage the flow of information to managers in other areas of marketing.

Discount stores owe much of their success to a competitive strategy based on:

may represent several producers in a specific territory, as long as they do not represent competing products.

Retailers are marketing intermediaries who sell to ultimate consumers.

In , salespeople are independent contractors who not only sell the product, but also recruit additional salespeople.

Telemarketing is the sale of goods and services by telephone.

Marcia Baker ships orchids and other perishable flowers from her greenhouses near San Francisco, California to florists thousands of miles away in cities such as New York, Boston, and Philadelphia. Since the flowers must reach the florists as quickly as possible, the best mode of transportation for Marcia to use would be:

Inverted logistics is the term used for the activities involved in bringing products back to the producer due to defects or for recycling of materials.

The main difference between agents and brokers is that agents perform a wide array of marketing functions while brokers only negotiate exchanges between buyers and sellers.

Category killer stores tend to compete mainly on the basis of carrying a wide array of products, superior service, and low prices.