FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 13: Distributing and Promoting Products

Show Answer

Share

---

All types

Filters

Study Flashcards

Question 1

True/False

Review LaterAdd Note

Review Later

An intermediary that purchases goods in large quantities, takes title to the merchandise, and then sells it to retailers or business users is called a commission brocker.

A) True
B) False

Correct Answer

verified

Show Answer

Question 2

Multiple Choice

Review LaterAdd Note

Review Later

During certain special times, Douglas actually works at the retail outlet where his employer sells a variety of manufacturer's food products.Douglas is providing _____ in this role as a wholesaler.

A) financial aid
B) the assumption of credit risks
C) market information
D) promotion
E) intermediation

F) C) and D)
G) B) and D)

Correct Answer

verified

Show Answer

Question 3

True/False

Review LaterAdd Note

A sales agent provides immediate entry into a territory, regular calls on customers, selling experience, and a known, predetermined selling expense.

An independent retailer is a firm that operates more than one outlet and generally provides personal service.

Staples, Babies 'R' Us, and Petsmart are examples of _____.

R&P Inc. R&P Inc.is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities.R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally, management would like to focus more on publicity-based PR.By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign. -Refer to R&P Inc.R&P management could use sales promotions for any of the following objectives except:

Missionary selling consists of processing the purchases of customers who have essentially decided what they wish to buy.

The use of only a portion or percentage of the available outlets in each geographic area for market exposure is called _____ distribution.

All of the following are characteristics of warehouse showroom retailers except

Meijer, a retail chain, carries a full line of food and nonfood items as well as product lines such as small appliances.Some furniture, automotive items, clothing, and lawn and garden equipment.Maijer is a(n) _____.

Tyler is searching through his company's files of its customers to choose ones that would most likely be interested in the new product line his company has developed.Which stage of the personal-selling process is this?

The most direct channel for consumer products is from producer to retailer to consumer.

A transportation firm whose services are available to all shippers is a common carrier.

Sales promotion methods include all of the following except:

A highly specialized mode of transportation that is used primarily to carry petroleum and natural gas is _____.

In a typical day working for Coors Brewing, Alan will deliver beer, restock shelves, clear out old beer, take orders for the next day's delivery, and set up promotional displays.Alan is both a ____ and an ____.

One of the most significant issues of online retailing is _____.

Primary-demand advertising is:

Neighborhood shopping centers often promote the center and the tenants as a group.

A promotion mix can be defined as communication about an organization and its products that is intended to inform, persuade, or remind target market members.