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Which form of BI uses real-time metrics for its data?


A) Operational BI
B) Tactical BI
C) Strategic BI
D) All of the above

E) A) and B)
F) A) and C)

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Quantifiable benefits, indirectly quantifiable benefits, unpredictable benefits, and intangible benefits are the four primary categories of BI benefits.

A) True
B) False

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Explain the problem associated with business intelligence. Describe the solution to this business problem.

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The issue most organizations are facing ...

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Which form of BI has managers and analysts as its primary users?


A) Operational BI
B) Tactical BI
C) Strategic BI
D) All of the above

E) B) and C)
F) C) and D)

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What is the primary problem most organizations face today concerning information?


A) Business intelligence rich, information rich
B) Data poor, information rich
C) Business intelligence poor, information rich
D) Data rich, information poor

E) B) and D)
F) All of the above

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Which type of BI conducts short-term analysis to achieve strategic goals?


A) Operational BI
B) Tactical BI
C) Strategic BI
D) All of the above

E) A) and B)
F) All of the above

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Which of the following is a form of statistical analysis?


A) Forecasting
B) Market basket analysis
C) Cluster analysis
D) All of the above

E) A) and B)
F) B) and C)

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Describe the three common forms of data-mining analysis?

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The more common forms of data-mining ana...

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What is data latency?


A) The time duration to make data ready for analysis and loading the data into the database
B) The time from which data are made available to the time when analysis is complete
C) The time it takes a human to comprehend the analytic results and determine an appropriate action
D) None of the above

E) B) and C)
F) A) and D)

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What types of BI decisions include forecasting levels of bad loans and fraudulent credit card use, credit card spending by new customers, and which kinds of customers will best respond to new loan offers?


A) Retail and sales BI decisions
B) Banking BI decisions
C) Operations management BI decisions
D) Insurance BI decisions

E) B) and C)
F) C) and D)

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Which type of BI benefits includes improved communication throughout the enterprise, improved job satisfaction of empowered users, and improved knowledge sharing?


A) Quantifiable benefits
B) Indirectly quantifiable benefits
C) Unpredictable benefits
D) Intangible benefits

E) A) and B)
F) A) and C)

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Which form of BI uses months to years as its time frame?


A) Operational BI
B) Tactical BI
C) Strategic BI
D) All of the above

E) A) and D)
F) All of the above

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Describe the four categories of BI business benefits.

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A practical way of breaking down these n...

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What is time-series information?


A) Analyzes checkout scanner information
B) Time-stamped information collected at a particular frequency
C) Reveals the degree to which variables are related
D) All of the above

E) A) and B)
F) A) and C)

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Which of the following is the result of BI that the processes that deliver the data to the business community are well documents and there are no surprises such as missing or inaccurate data?


A) Reliable
B) Consistent
C) Understandable
D) Easily manipulated

E) B) and C)
F) A) and B)

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What reveals the degree to which variables are related and the nature and frequency of these relationships in the information?


A) Association detection
B) Market basket analysis
C) Cluster analysis
D) Intelligent agent

E) A) and D)
F) C) and D)

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Market __________ analysis analyzes such items as websites and checkout scanner information to detect customers' buying behavior and predicts future behavior by identifying affinities among customers' choices of products and services.

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What is a technique used to divide an information set into mutually exclusive groups such that the members of each group are as close together as possible to one another and the different groups are as far apart as possible?


A) Association detection
B) Market basket analysis
C) Cluster analysis
D) Intelligent agent

E) None of the above
F) B) and D)

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Which of the following is a business benefit of BI?


A) Single point of access to information for managers only
B) BI available to financial organizational departments only
C) Up-to-the minute information for everyone
D) All of the above

E) A) and B)
F) A) and C)

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Which company uses statistical analysis to automatically detect potential issues, provide quick and easy access to reports, and perform multidimensional analysis on all warranty information?


A) Burlington Northern and Santa Fe Railroad
B) BostonCoach
C) Verizon Communications
D) Whirlpool

E) B) and C)
F) A) and C)

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